Tourism can mean many things: Palms, beaches and mojitos in the sun. Selfie-stick-equipped visitors lining up. Economic growth, social transformation and the conquest of individual freedoms. But it can also mean gentrification, a 40% increase of marine plastic litter during peak season in the Mediterranean and neo-colonisation. So how can we reimagine tourism – as currently the largest polluting industry – into something different? Desirable futures of tourism that are inclusive, just and sustainable, even?